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White Paper – Understanding and Embracing Consumer Identity

Understanding & Embracing Consumer Identity: Multicultural & LGBTQ+ Terminology

The increasing diversity of American consumers represents a significant cultural movement of our time. For brands, diverse consumers already make up a large percentage of their audience, and race, ethnicity and sexuality are increasingly important to people’s identities. The drive toward inclusivity is essential if marketers want to authentically engage consumer culture—and to do so, they must get their terminology right.

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Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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There's a world of Data Insight Opportunity just for you

Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today! 

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