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Quick Service Restaurants Consumer Research
Collage Group’s quick service restaurant consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the quick service restaurant industry. Over 300 brands across 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Quick Service Restaurant Industry Clients
Reading Time: 2 minutes. A prominent U.S.-based food company sought to engage a multicultural segment with insights they were hearing via direct consumer feedback. Collage Group’s insights helped them take it a step further, to dive below the surface to capture what consumers weren’t telling them.
Consumers are evolving, and their use of quick service restaurants are too.
Explore new consumer behavior with this excerpt of our latest Category Essentials release specific to quick service restaurants. This report includes the latest insights on restaurant dining and carryout usage, consumption of products, and economic takeaways.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the quick service restaurant industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Explore Quick Service Restaurants Consumer Research
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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