Quick Service Restaurants Consumer Research

Collage Group’s quick service restaurant consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the quick service restaurant industry. Over 300 brands across 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Quick Service Restaurant Industry Clients​

Testimonials

McDonald's logo

"The Collage Group team did a fantastic job of covering various behaviors/trends/barriers/drivers in the IEO space. The focus on diving in by ethnic segment, as well as the difference in Millennial & Gen Z behaviors, was extremely helpful."

Executive

McDonald's

"The Collage Group team did a fantastic job of covering various behaviors/trends/barriers/drivers in the IEO space. The focus on diving in by ethnic segment, as well as the difference in Millennial & Gen Z behaviors, was extremely helpful."

Executive

McDonald's

Case Studies

Category Essentials

Consumers are evolving, and their use of quick service restaurants are too.

Explore new consumer behavior with this excerpt of our latest Category Essentials release specific to quick service restaurants. This report includes the latest insights on restaurant dining and carryout usage, consumption of products, and economic takeaways.

Category Essentials - Quick Service Restaurants - deck example

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the quick service restaurant industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 200+ brands across 10 sectors, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Quick Service Restaurants Consumer Research

Hispanic parents and children posing for photo

Understanding Hispanic American Acculturation

The Hispanic population in the U.S. is large and growing. Understanding the diversity within the segment as well as their priorities is vital for brands and marketers to grow right alongside this critical American consumer segment.

Group of multicultural gen z consumers smiling

Gen Z Passion Points

What matters most to Gen Z consumers? Collage Group’s latest Generational Passion Points study includes key insights into Hispanic consumers to enhance brand engagement and activation.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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