Personal Care Consumer Research

Collage Group’s personal care consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the personal care industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.  

Personal Care Industry Clients​

COTY logo
Elida Beauty
IFF logo
P&G logo
Ulta Beauty logo

Testimonials

P&G logo

"The level of innate understanding of generations and races is unparalleled. The session was inspiring and educational. It was executed in a unique way providing the right level of information and discussion time."

Executive

Procter & Gamble

P&G logo

"The team was very knowledgeable and helped set up the process of sharing and brainstorming very efficiently!"

Executive

Procter & Gamble

"The level of innate understanding of generations and races is unparalleled. The session was inspiring and educational. It was executed in a unique way providing the right level of information and discussion time."

Executive

Procter & Gamble

"The team was very knowledgeable and helped set up the process of sharing and brainstorming very efficiently!"

Executive

Procter & Gamble

Category Essentials

Consumers are evolving, and their use of personal care products is too.

Identify what changes diverse consumers are going through with this excerpt of our latest Category Essentials release specific to personal care. This report includes the latest insights on consumer influence and recommendations, discount and reward programs, and subscription services.

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CultureRate

With a focus on the New Wave of Americans (18-42), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the personal care industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the personal care industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Personal Care Consumer Research

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Category Spend Patterns During COVID-19

May 8, 2020

Reading Time: 3 minutes. These times are uncertain, but you don’t have to be. Act on these category-specific insights to resonate with multicultural consumers during this period of change.

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Feel Good, Look Good. New Millennial and Gen-Z Beauty Behaviors

March 15, 2018

Reading Time: 2 minutes. Consumers are increasingly paying attention to wellness and mindfulness. So how can brands best position themselves to capitalize on these trends? Our latest study takes a look at how wellness influences beauty behaviors for gen-Z and millennials, and what that means for marketers.

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African American Beauty Trends – A Webinar with Google

September 28, 2017

Reading Time: 2 minutes. Have you ever wondered what African American women care about when it comes to beauty and how to speak effectively to this audience? We recently partnered with Google to co-host a webinar for leading brands and creative agencies to uncover what African American women are doing online to inform their beauty routines and purchases.

Products & Services

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Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments

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Ad & Brand Testing

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

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Custom Market Research

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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