Collage Group’s financial services and banking consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the financial services and banking industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.
Reading Time: 3 minutes. The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in the online financial experience that improve cultural resonance.
Consumers are evolving, and their use of financial services is too.
Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to financial services. This report includes the latest insights on financial prioritization, future goals and focus, and consumer sentiment.
With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.
CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the financial services and banking consumer research industry.
CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.
Reading Time: 3 minutes. The Diverse Segments team of a major Financial Services & Banking brand has a dedicated focus on understanding the specific needs and preferences of consumers to help inform culturally relevant and authentic in-market executions.
Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in the online financial experience that improve cultural resonance.
Reading Time: 2 minutes. Today’s consumers are digital-forward when approaching their personal finances, and brands need to keep up. Learn how multicultural and youth segments are driving online adoption in financial services, and what your brands can do to win their attention, consumption, and loyalty.
Reading Time: 2 minutes. In a climate of increasing tribalism exacerbated by social media polarization, advertisers must appeal to the most complex mix of demographics in American history while steering clear of unintended backlash.
Reading Time: 4 minutes. Traditionally, our society has always considered the younger generations to be less aware of financial risk.
Reading Time: 3 minutes. There isn’t a one-size-fits-all multicultural strategy when it comes to home insurance. It’s crucial for marketers to understand the nuances.
Reading Time: 3 minutes. Tap into a massive market opportunity for life insurance. See perspectives of multicultural consumers, and find ways to connect across the purchase journey.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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Stay Informed
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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