Financial Services & Banking Consumer Research

Collage Group’s financial services and banking consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the financial services and banking industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships.

Financial Services & Banking Industry Clients​

Testimonials

Wells Fargo

“Collage Group consistently hits its webinars out of the ballpark! This was an awesome presentation and I love energy and passion! Thank you!!”

Geoffrey Oshima

Wells Fargo

US Bank logo

Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely.  I recommend Collage Group to any brand serious about understanding and winning multiculturals.”

Nelson Siu

Vice President & Program Manager, Diverse Segments Strategy, USBank

“Collage Group consistently hits its webinars out of the ballpark! This was an awesome presentation and I love energy and passion! Thank you!!”

Geoffrey Oshima

Wells Fargo

Collage has been a strategic partner in guiding our multicultural strategy across the bank, both through our membership and custom work. Their consumer insights & data have helped the work of our diverse segments team immensely.  I recommend Collage Group to any brand serious about understanding and winning multiculturals.”

Nelson Siu

Vice President & Program Manager, Diverse Segments Strategy, USBank

Case Study

Category Essentials

Consumers are evolving, and their use of financial services is too.

Analyze how diverse consumers are responding to changes with this excerpt of our latest Category Essentials release specific to financial services. This report includes the latest insights on financial prioritization, future goals and focus, and consumer sentiment.

Category Essentials - Financial Services - Deck Example

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the financial services and banking consumer research industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Financial Services & Banking Consumer Research

Person holding a phone with a computer nearby

Capture Financial Service Consumers with the Power of Digital

Today’s consumers are digital-forward when approaching their personal finances, and brands need to keep up. Learn how multicultural and youth segments are driving online adoption in financial services, and what your brands can do to win their attention, consumption, and loyalty.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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