Automotive Consumer Research

Collage Group’s automotive consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the automotive industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships. 

Automotive Industry Clients​

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Testimonials

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"The Collage Group team was great to work with; their expertise in segmentations really came through."

Executive

Toyota Motor North America 

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"The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough."  

Automotive Industry Executive

Northern CA

"The Collage Group team was great to work with; their expertise in segmentations really came through."

Executive

Toyota Motor North America 

"The research and insights provided by Collage Group consistently support our top business initiatives and verticals. Particularly valuable are the online learning sessions, timely webinars and unique generational & multicultural insights available on the syndicated platform. The hands-on support offered by our Account Director and team has played a pivotal role in the success of our internal projects. We cannot recommend Collage Group enough." 

Automotive Industry Executive

Northern CA

Case Study

black sports car driving down highway

Case Study | International Luxury Auto Brand

Reading Time: 3 minutes. International Luxury Auto Brand called on Collage Group to help it gain a better understanding of what multicultural consumers desire in terms of the luxury auto space.

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Case Study By Industry | Automotive

Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

Category Essentials

Consumers are evolving, and their use of automotive services is too.

Delve into new consumer behavior trends with this excerpt of our latest Category Essentials release specific to automotive. This report includes the latest insights on brand reputation, environmental concerns, product usage, and more.

Automotive Category Essentials

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the automotive industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Automotive Industry Consumer Research

Line of luxury cars

Case Study By Industry | Automotive

August 3, 2021

Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

White car

Measuring the Cultural Fluency of Ads: Subaru

February 16, 2021

Reading Time: 3 minutes. CultureRate:Ad and CultureRate:Brand are major initiatives that provide a research solution to members’ mounting need for comprehensive, ongoing analysis of the cultural fluency of branding and advertising.

Bumble vs. Toyota Superbowl

Serena and Toni Battle it Out for Bumble and Toyota

February 27, 2019

Reading Time: 2 minutes. We’ve been busy delivering a CultureRate:Ad analysis of pre-released Super Bowl LIII ads. From Coke & Pepsi to alcoholic beverages to snack foods, our research digs deeper into what worked and what didn’t for a nationally representative sample of American consumers (n = 3068).

Products & Services

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Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments

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Ad & Brand Testing

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

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Custom Market Research

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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