Alcoholic Beverages Consumer Research

Collage Group’s alcoholic beverages consumer research delivers deep insights into how diverse consumers’ values, behaviors, and responsiveness to brands and ads impacts the alcoholic beverages industry. Over 300 brands, representing 12 industries, leverage the Collage Group Cultural Intelligence Platform to understand and win consumers across race, ethnicity, generation, gender, sexuality and parent-child relationships. 

Alcoholic Beverage Industry Clients​

Boston Beer Company logo
Brown Foreman logo
Campari logo
Diageo logo
Deutsch Family Wine & Spirits logo
EJ Gallo Winery logo
Pernod Ricard logo
Proximo logo
Southern Glazers

Testimonials

EJ Wines logo

"[The Collage Group Annual Member Roundtable] was very well put together and timely. I have immediately put those learnings to use and am disseminating them to our brand teams/including in a future presentation."

Executive

E&J Gallo Winery

"[The Collage Group Annual Member Roundtable] was very well put together and timely. I have immediately put those learnings to use and am disseminating them to our brand teams/including in a future presentation."

Executive

E&J Gallo Winery

Case Studies

Table of various bottles of alcohol

Case Study By Industry | Wine & Spirits

Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

Category Essentials

Consumers are evolving, and their consumption of alcoholic beverages are too.

Determine what excites diverse consumers with this excerpt of our latest Category Essentials release specific to alcohol/beverages. This report includes the latest insights on general concerns, atmosphere, and influencer recommendations.

Category Essentials - Alcoholic Beverages

CultureRate

With a focus on the New Wave of Americans (18-40), the generation setting the pace for growth, CultureRate surveys are measuring ads and brands continuously across the alcoholic beverages industry. The CultureRate database is the largest of its kind available, growing annually by over 200,000 responses or 30 million unique datapoints.

CultureRate:Brand

CultureRate:Brand measures brand performance using our proprietary metric, the Brand Cultural Fluency Quotient (B-CFQ). Our deep oversample of diverse Americans offers brand leaders rich insights into how consumers experience their brand(s) across race and ethnicity, sexuality and gender. Use the CultureRate:Brand Explorer tool to discover how diverse consumer segments view brands in the alcoholic beverages industry.

CultureRate:Ad

CultureRate:Ad measures ad performance using a proprietary metric, the Ad Cultural Fluency Quotient (A-CFQ). It leverages 10+ years of research and expertise in the survey design methods needed to understand diverse America. Built in partnership with 300+ brands across 12 industries, CultureRate:Ad analyses reveal that culturally fluent advertising can and will resonate across broader audiences if done in an authentic, relatable way.

Explore Alcoholic Beverages Consumer Research

An empty but fully stocked bar with various bottles of liquor on shelves

The Dry January Hangover

March 9, 2023

Reading Time: 3 minutes. Learn about the lingering effects of Dry January on America’s alcoholic beverage consumers, and what that means for your brand.

Table of various bottles of alcohol

Case Study By Industry | Wine & Spirits

July 27, 2021

Reading Time: 3 minutes. Learn how the world’s leading brands are applying Collage Group’s cultural insights to drive improvements in advertising that improve cultural resonance.

Cinco De Mayo food

Five Consumer Insights for Cinco de Mayo

April 29, 2021

Reading Time: 3 minutes. Cinco De Mayo is an invitation for various forms of celebration among American consumers. Here are 5 insights about the Hispanic segment that speak to their views on the holiday.

Various colorful mixed alcoholic drinks on a counter

Case Study By Industry | Alcoholic Beverages

April 22, 2021

Reading Time: 3 minutes. A leading global portfolio of top alcoholic beverage brands needed to deepen their understanding of culture. Their North America operation launched an initiative in 2019 to future-proof their brands through a comprehensive “Cultural Fluency” audit of 20 brands including select competitors.

Products & Services

Cultural Fluency Roadmap icon
Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments

Ad and Brand Testing icon
Ad & Brand Testing

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

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Custom Market Research

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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