Millennial Market Research

Understanding diverse Millennial consumers' values and interests is critical to your brand’s growth. Our Millennial market research provides key insights into Millennial spending, passions and trends.

What makes Millennials unique?

Download an excerpt of Collage’s Millennial market research, New Millennial Insights to Grow Market Share, to learn:

  • Key Millennial Cultural Traits, Passion Points and values. For example, Millennial consumers are among the first in American history defined by the multicultural experience.
  • How Millennials becoming parents creates cultural intersectionality
  • How financial events like the Great Recession and student loan debt impact Millennial consumers’ purchasing behaviors and decisions

Cultural fluency is key to engaging authentically with Millennial consumers.