CultureRate is a benchmark from which to build cultural fluency and iterate over time.
Establish a starting point that allows for cultural fluency accountability–based on your score, we identify opportunities where you can improve, set timelines and goals for measurement, and tell the story of how and where you are improving cultural resonance over time.
CultureRate is complemented by our Cultural Traits system, a rigorously proven method for measuring cultural variation. CultureRate and Culture Traits provide a powerful one-two punch: CultureRate enables insights and marketing professionals to discover critical improvement opportunities in brand and ad performance that they can address by applying insights derived from Cultural Traits analyses.
CultureRate:Brand & Ad, Cultural Traits and much more are embedded as part of our consumer research platforms, and available to all members.