U.S. Consumer Spending Trends in Today’s Economic Climate
September 29, 2023
Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Multicultural Market Research
Read on and fill out the form for an excerpt from our Multicultural Consumer Media Habits & Channels presentation.
Why Is Multicultural Market Research Important?
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.
Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing.
The Latest in Multicultural Consumer Insights
Collage Group Recognized on Inc. 5000 List of Fastest-Growing Private Companies in 2023
August 16, 2023
Reading Time: 2 minutes. List is comprised of top U.S. companies; positions Collage Group in top half percent of all private firms.
Shifts in Diverse Consumer Media Usage: Insights for Growth
August 14, 2023
Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Unlock Your Brand’s Potential With Industry-Specific Insights on Diverse Consumers
August 10, 2023
Reading Time: 3 minutes. The life of American consumers seems to have only one constant – change. Does your brand have the unique industry insights needed to harness the power of cultural intelligence to win diverse America?
Key Demographic Insights to Size Your Brand’s Opportunity with Multicultural America
August 7, 2023
Reading Time: 2 minutes. Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Changes in Multicultural Consumer Spending and Financial Behavior Across Categories
August 2, 2023
Reading Time: 2 minutes. Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
Products & Services
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
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Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Sign up for Cultural Insights for Growth, our complementary bi-weekly newsletter for insights and marketing professionals seeking to unleash the power of culture for brand growth.
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
