Multicultural Market Research

Fill out the form to download our whitepaper
Aligning Multicultural Marketing to the Evolution of the American Consumer”.

Aligning Multicultural Marketing - Deck Sample

Why Is Multicultural Market Research Important?

The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 40% of the population.

Multicultural consumers have driven over 100% of US population growth over the last five years and are projected to drive even greater growth for the foreseeable future. Cultural fluency is key to engaging authentically with these consumers as their tastes and brand loyalties continue to evolve.

Through quantitative and qualitative consumer research Collage Group captures the voices and passions of key growth segments: Hispanic, Asian, Black, Millennial, and Gen Z consumers. Download the report above, and read below for all the latest insights on multicultural marketing. 

Multicultural Growth 2022

The Latest in Multicultural Consumer Insights

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

Skip to content