Hispanic Market Research

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.

Read on and fill out the form for an excerpt from our Insights for Engaging Hispanic Passion Points presentation.

Insights for Engaging Hispanic Passion Points - deck example

How Do You Market to Hispanic Consumers?

America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power. 

Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.

Hispanic Population Growth 2022

The Latest in Hispanic Consumer Insights

Black woman cooking in kitchen

Pulse Check on Multicultural Health & Wellness

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Hispanic woman in glasses looking at her smartphone

Top Brands for Hispanic Consumers: Learnings, Activations and More

Reading Time: 2 minutes. Culturally fluent brands can use culture efficiently and effectively to connect across segments. In our latest report, we share the top culturally fluent brands for Hispanic consumers. Are you ready to harness the power of cultural intelligence to win diverse America and accelerate your brand growth?

Indian couple looking at tablet computer on couch

Shifts in Diverse Consumer Media Usage: Insights for Growth

Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.

Products & Services

Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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