Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Hispanic Market Research
Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.
Read on and fill out the form for an excerpt from our Insights for Engaging Hispanic Passion Points presentation.
How Do You Market to Hispanic Consumers?
America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power.
Download the report above, and read the blogs below for all the latest insights on marketing to Hispanic consumers.
The Latest in Hispanic Consumer Insights
Reading Time: 3 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Hispanic Heritage Month 2023: Lean into Family, Avoid Performative Advertising to Connect with Hispanic Consumers to Grow Your Brand
Reading Time: 2 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Reading Time: 2 minutes. Culturally fluent brands can use culture efficiently and effectively to connect across segments. In our latest report, we share the top culturally fluent brands for Hispanic consumers. Are you ready to harness the power of cultural intelligence to win diverse America and accelerate your brand growth?
Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Reading Time: 3 minutes. The life of American consumers seems to have only one constant – change. Does your brand have the unique industry insights needed to harness the power of cultural intelligence to win diverse America?
Reading Time: 2 minutes. Our analysis of the 2021 American Community Survey (an annual survey conducted by the U.S. Census Bureau) highlights the growing racial and ethnic diversity of U.S. consumers. We illuminate important demographic insights on the largest three Multicultural segments: Hispanic, Black, and Asian.
Reading Time: 2 minutes. Collage Group’s spending and financial trackers offer members useful information to understand economic behavior of consumers across 12 categories, as well as changes in financial behaviors such as managing debt, savings, investments and financial support for friends and family.
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Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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