Hispanic Market Research

Hispanic consumers are America’s fastest-growing multicultural group projected to nearly double in size over the next 40 years.

Read on and fill out the form for an excerpt from our
Engage Hispanic Culture with Authentic Marketing presentation.

Engage Hispanic Culture with Authentic Marketing

How Do You Market to Hispanic Consumers?

America’s 60 million+ Hispanics accounted for 56% of U.S. population growth between 2014 and 2019. This segment is projected to nearly double in size over the next 40 years. But it’s not just the increase in population that makes engaging with Hispanic consumers a no-brainer for brands—it’s also their substantial purchasing power. 

Download the report above, review our cultural fluency roadmap, and read the blogs below for all the latest insights on marketing to Hispanic consumers.

Hispanic Population Growth 2022

The Latest in Hispanic Consumer Insights

Man holding a remote control in front of a television

Beyond Halftime: Super Bowl Ads Culturally Deconstructed

From Beyoncé’s powerhouse presence to e.l.f. Cosmetics’ courtroom quips, the Super Bowl ads of 2024 offered a rollercoaster of emotions and innovation. Dive into our panel’s breakdown, uncovering the hits, misses, and the game-changing moments that define the future of advertising.

Black family hugging and smiling in their kitchen

Black History Month 2024: Insights for Authentic Engagement & Empowerment

Black History Month, February 1—29, 2024, is a key opportunity for brands to celebrate Black achievements and contributions to American culture. Black cultural holidays are booming in the United States, and Black Americans don’t shy away from acknowledging the hard realities of Black history, even as they celebrate.

Young Hispanic couple looking at a cell phone together

Leverage Hispanic Media Insights for Brand Impact

Multicultural Americans spend an enormous amount of time and attention in the digital media space. Hispanic Americans especially are super users: they spend their time across many platforms, social media and otherwise, especially those that support Hispanics and allow them to stay connected to family and friends.

Woman small business owner making notes on a whiteboard

Engage Women Small Business Owners in America

Small businesses drive the U.S. economy, and their owners reflect the diverse cultures and perspectives of Americans. Read on for more information about how to connect with women small business owners by understanding how they see themselves, their goals, challenges, and motivations for partnering with larger companies.

Group of smiling multicultural coworkers

What’s Ahead in 2024: Unveiling the Power of Diverse America

As we embark on the opportunities ahead in the new year, we are delighted to share insights from some of the latest diverse consumer trends, cutting-edge strategies, and invaluable research across industries that will shape your approach to winning diverse America in the coming year and beyond.

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Use culture to connect efficiently and effectively across segments

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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