Black Consumer Research

Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.

Read on and fill out the form for an excerpt from our Insights For Black Consumer Engagement presentation.

Insights for Black Consumer Engagement

Is Your Brand Effectively Engaging with Black Culture?

There are more than 47 million Americans who identify as Black.

An additional 7.9 million Black Americans identify as Multiracial and Black immigration is growing in the U.S., making the segment more diverse and dynamic than brands may realize. For impact, lean into rich intersectional storytelling in your marketing campaigns. Authentic storytelling will still appeal cross-segment. Collage Group’s Black consumer research goes deep into the consumer traits, passion points and trends helping your brand authentically resonate across Black culture.

7.9 Million Black Americans identify as multiracial

The Latest in Black American Consumer Insights

Two black Gen Z women laughing

Engage Black Gen Z with Intersectional Group Traits

September 15, 2023

Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.

Black woman cooking in kitchen

Pulse Check on Multicultural Health & Wellness

September 8, 2023

Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.

Black couple smiling and laughing

Juneteenth 2023: What Should My Brand Do?

August 28, 2023

Reading Time: 2 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.

Indian couple looking at tablet computer on couch

Shifts in Diverse Consumer Media Usage: Insights for Growth

August 14, 2023

Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.

Products & Services

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Cultural Fluency Roadmap

Use culture to connect efficiently and effectively across segments

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Ad & Brand Testing

Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.

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Custom Market Research

Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.

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