Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Black Consumer Research
Black Americans are the second largest multicultural group in the U.S., comprising 12% of the population.
Read on and fill out the form for an excerpt from our Insights For Black Consumer Engagement presentation.
Is Your Brand Effectively Engaging with Black Culture?
There are more than 47 million Americans who identify as Black.
An additional 7.9 million Black Americans identify as Multiracial and Black immigration is growing in the U.S., making the segment more diverse and dynamic than brands may realize. For impact, lean into rich intersectional storytelling in your marketing campaigns. Authentic storytelling will still appeal cross-segment. Collage Group’s Black consumer research goes deep into the consumer traits, passion points and trends helping your brand authentically resonate across Black culture.
The Latest in Black American Consumer Insights
Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Reading Time: 2 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Reading Time: 2 minutes. Americans spend a significant amount of time and attention in the media sphere, and their behaviors are quickly changing. Whether it’s social, video, or audio media, consumers’ focus on these mediums present an awesome opportunity for brands to connect and accelerate growth.
Reading Time: 3 minutes. The life of American consumers seems to have only one constant – change. Does your brand have the unique industry insights needed to harness the power of cultural intelligence to win diverse America?
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
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