Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Multicultural Cultural Intelligence Program
Dive deep into the Hispanic, Black, and Asian influential growth segments as compared to White consumers. Differentiate what works and doesn’t for these segments vs. the general population.
The U.S. demographic landscape has transformed; 140 million multicultural consumers now represent 42% of the population. Multicultural consumers have driven over 100% of U.S. population growth over the last five years and are projected to drive even greater growth for the foreseeable future.
Key Elements of our Multicultural Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging multicultural trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Fill out the form to download an excerpt from “Multicultural Media Habits and Channels” and read below for all the latest insights on this segment.
The Latest in Multicultural Market Consumer Trends
Reading Time: 3 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
Reading Time: 2 minutes. It’s not too late to activate! With over half of Black Americans celebrating Juneteenth, brands will want to make their mark on this important holiday. Keep reading to learn what consumers expect from brands like yours this Juneteenth.
Hispanic Heritage Month 2023: Lean into Family, Avoid Performative Advertising to Connect with Hispanic Consumers to Grow Your Brand
Reading Time: 2 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.