Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Generations Cultural Intelligence Program
Access audience insights to understand and engage the attitudes, behaviors and values of all generational segments: Gen Alpha, Gen Z, Millennial, Gen X and Boomer.
The U.S. demographic landscape is transforming, with more than 160 million Gen Z and Millennial consumers representing almost half the total population and driving more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and is the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with 48% of the segment identifying as non-Hispanic White.
Key Elements of our Generations Program
- Consumer Essentials – Uncover insights and effective executions with data-driven measures of cultural variation.
- Passion Points – Explore music, food, sports, media and other passions.
- Category Insights – Spotlight timely, emerging generational trends by industry.
- Brand & Ad Testing – Assess the cultural fluency of brands and ads.
- Strategic Frameworks – Apply strategic frameworks to prioritize the steps required to drive growth and market share.
Fill out the form to download the attached presentation for key insights and applications.
The Latest in Generational Consumer Trends
Reading Time: 2 minutes. Transform your marketing and brand strategy by learning how Americans across generations engage with social media, including variations in platform usage, preferences in content, and engagement with influencers and brands online.
Reading Time: 4 minutes. June provides opportunities for brands to connect with American consumers through LGBTQ+ Pride and Juneteenth celebrations.
Reading Time: 2 minutes. Discover LGBTQ+ Consumers’ unique perspectives and motivations through their evolving demographics, complex identity, and actionable Group Traits.
Reading Time: 3 minutes. Holidays and occasions are focal points for many Americans—opportunities to connect with loved ones, and maintain cultural and family traditions.
Reading Time: 2 minutes. Discover LGBTQ+ Gen Z Consumers’ unique perspectives and motivations through their evolving demographics, complex intersectional identity, and actionable Group Traits.
Products & Services
Use culture to connect efficiently and effectively across segments
Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.