Access consumer insights on diverse Americans: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids.
Through our consumer insights, data, tools and best practices, Collage Group works with marketing and consumer insights professionals to help them more effectively and efficiently understand, reach and engage diverse consumers: Hispanic, Black, Asian, Millennial, Gen Z, LGBTQ+ & Gender, and Parents & Kids. Our work centers on helping brands achieve Cultural Fluency — the organizational ability to use culture to activate consumers across race, ethnicity, generation, gender and sexual identity.
The U.S. demographic landscape is transforming, with more than 140 million multicultural consumers representing 40% of the total population and exerting significant influence on the remaining 60% of Americans. Multicultural consumers now drive more than 100% of U.S. population growth, more than 75% of expenditure growth, and are projected to continue to drive growth for the foreseeable future.
More than 160 million Gen Z and Millennial consumers represent almost half the total U.S. population and drive more than 100% of U.S. population growth. Gen Z is by far the largest generation in American history and will be the last generation to be majority white (and only by 1-2%). The youngest generation, Gen Alpha, is emerging as the first majority-minority generation, with only 48% of the segment identifying as non-Hispanic White.
The growth of multicultural America has acted as an engine to drive increased inclusion across all diverse segments. Coincident with this change has been an increase in inclusion of LBGTQ+ people and a convergence with efforts to better represent and empower women and girls in all aspects of society.
There are currently more than 62 million American parents living with children under 18, representing an outsized opportunity for brands as they’re making spending decisions for both themselves and their children. To capture parental attention, organizations must understand and address these individuals as parents.
Reading Time: 14 minutes. Learn how consumer spending trends differ across gender, ethnicity, and age to support the financial needs of your consumers.
Reading Time: 4 minutes. Understand the meaningful experiences that come with free time and the state of play for tweens to capture the attention and loyalty of Gen Zalpha and their parents for years to come.
Reading Time: 3 minutes. Hispanic Heritage Month is a key opportunity to acknowledge and celebrate Hispanic achievements and cultural contributions to U.S. history. Among other aspects, the Hispanic demographic takes pride in expressing oneself through cultural traits, family traditions, decorations, and delicious foods.
Reading Time: 3 minutes. Discover Black Gen Z consumers’ unique intersectional Group Traits, including their joyful, spiritually-inspired ambition and an elevated awareness of themselves and the world around them.
Reading Time: 2 minutes. Transform your marketing and brand strategy by learning how Americans across sexual identities engage with media, including social media, movies, TV shows, online videos, music, and podcasts.
Reading Time: 3 minutes. Learn how Americans across race and ethnicity engage with health and wellness, including their perceptions of health and wellness, barriers that prevent Americans from achieving their best health, and the support and improvements that they demand.
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Assess the cultural fluency of your ads and brands with CultureRate:Ad & CultureRate:Brand.
Tailored solutions delivered by our full-service, bilingual Qualitative and Quantitative research teams.
Harness the power of cultural intelligence to win diverse America. Discover how you can turn insights into impact today!
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Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
4550 Montgomery Avenue
Bethesda, Maryland, 20814
(240) 482-8260
Stay Informed
Email *:
Collage Group is a certified Minority Business Enterprise (MBE) by the National Minority Supplier Development Council (NMSDC).
©2023 Collage Group
Unlock the Power of Gen Z to Drive Brand Growth
Gen Z attitudes, behaviors and motivations have already begun rewriting the marketing playbooks created for the Millennials–and they will be rewriting consumer marketing for decades to come. The time to engage this dynamic and diverse generation of consumers is now.
